Two Easy Ways to Build Trust With Clients via Instagram Imagery
Hello Beauties!
You know in the depths of your heart that your offerings are completely invaluable. Especially, when you are sharing your authentic expression on such a deep level, but if you are not building an image that your audience can trust, aka, that is aligned with your authentic self, something won’t sit quite right with your audience… and probably won’t sit quite right with you either.
When I first moved to Central Oregon and decided to offer my photography services, the networking events and personal outreach brought beautiful relationships into my life, but I didn’t understand why my photography business wasn’t catching fire. It could have been a myriad of reasons, in the details of business, but looking back now I am in complete belief that I felt stuck because my offerings weren’t even catching fire in my own heart. My offerings at that time were not authentic to me, instead they were what I thought the market around me was desiring and what seemed an easy reach. I offered sessions in the world of family, maternity, owners and their dogs… all of the cliche packages that I thought Bend, Oregon would be super stoked about. Even though I occasionally photograph these subjects and have a blast in the process, I find that my current offerings, though they seemed so out of reach at first, being geared towards creating media and web content for artisans and healers totally lights me up. When I am feeling lit, those around me do too because internal passion is undeniably contagious! Internal, fiery passion is why people like Tony Robbins have a job, and just alike, this is the reason why you are on this path as an artisan or a healer. It lights you up! The receptivity from the world around me, now, that I am in alignment with my core message is outstanding compared to when I was only creating offerings to please the people.
All people are intuitive, even if they don’t consider themselves to be and gut feelings go a long ways, so tune into your business, your heart, your soul, and your fiery passions. Get lit and glow, baby! When you are in alignment with your offerings, it is like all the right keys line up and the doors begin to open for you so you can breathe fresh air again. With the growing importance of media and web presence, you want to be sure that your offering is not only in alignment with your truth, but also presented in a way that is truthful to the essence of your message -- truth builds trust. So, if you find yourself posting iphone selfies to show off your product, most likely it is not speaking to the soul essence of your product. If you are having a block in your mental state with presenting a clean product, shake it down to the root truth -- your product is a creation gifted from your heart and your hands to the wild world out there and it is truly something to be proud of. I cannot emphasize enough how important your creations are and how proud you should be of what you have created. By taking pride in your brand and your offerings with imagery that bonds an audience to a clear experience of your essential message, you immediately form trust.
This topic also brings to mind, the very cliche, but the very true, romantic relationship advice stating that one cannot take care of another, unless he or she is taking care of themselves first. You want to show your audience that this product has an abundant life of its own, that because it is thriving, they will too thrive. Low quality photos send a message of lack. Yes, being a business owner can be draining, but if the message of depletion is a constant factor, the audience will also deplete in faith for the quality of this product. One may argue that posting washed out selfies is “the real deal,” but what people truly want is clarity about the essence of your message. Of course, there are always exceptions and one’s core message may include words such as, “nostalgia” or “antique” or “vintage” or “I-don’t-really-care-about-technology,” but the truth of the matter is that these keywords can be displayed with a clear message and a clear image that does not include filtered selfies. So, with that, here are two easy ways to build more trust with your audience aka your current and future clients:
Stop using preset instagram filters. Please. If you are still digging the iphone photo style of posting imagery in the moment, but want to spruce up your images, download an app like Snapseed.
Allow your audience to catch a clear feel on the essence of the product or the offering by revisiting your mission statement or writing down three keywords that you want to translate. Then, everytime you post a photo, ask yourself if it represents at least one of those words or evokes a feeling that is related to your mission statement.
Added bonus tip: hire a professional photographer ;)
Remember, truth builds trust. Get in alignment with your truth and let’s make magick! If you are feeling called to work with me to build your brand content library … click here ... to schedule a call with me, I am so looking forward to co-creating with you.
Much Love + Bliss,
Jayde
HOW HAVING AN AUTHENTIC PHOTO COLLECTION EASES STRESS
Hey Beauties!
Having a collection of photographs makes marketing breezy.
Even when we work through all the shadows of the inner self to shine our gifts in the world, we can still find ourselves totally overwhelmed trying to keep up with modern day marketing demands. I have been hearing about this constantly and I have seen so many of you declare your multiple instagram detoxes each year just to get back into the rhythm of self. When this depletion occurs, external support becomes more than a luxury, but a necessity to maintain your own sanity while running your business and owning all of the other titles you live life under. What if I told you, having a collection of photographs to pull from would ease this stress and even make posting content more fun?
You are wearing all the hats when you need to be wearing the crown.
The statement, “I feel like I am wearing all of the hats,” is the perspective that brought me into my photography business full time within the recent months. I noticed that my photographs were being utilized throughout websites and instagrams to amplify messages and bring more abundance to my clients by reaching their desired demographics. With my developed gifts and skills as a photographer, I am able to support healers and artisans in their unique endeavors. Creating content that attracts abundance to your authentic brand, innately attracts the clients that truly resonate with your offerings - working smarter, not harder, so you can spend more time hiking with no cell service or consciously raising your babies.
Work smarter, not harder by amplifying your message.
Having a collection of photographs at your fingertips, that are completely authentic to your brand, totally amplifies your message and eases stress in your business because you are not scrambling to find the perfect photo for your weekly posts. When you don’t have to stage a last second photo or sift through facebook to find that one pretty iphone portrait that your friend took of you years ago, you save so much time. In a world where time is money, an investment in authentic brand photos is absolutely worth while. I have seen this beautiful co-creation play out over and over again with businesses who invest in their image.
Show some love to yourself by asking for support.
Show some love to yourself by asking for support, honoring the authenticity of your brand, and investing in a photo sesh that is all you, all your brand, and amplifies your message to the world. Plus, it is so much fun developing content that has you and your brand written all over it and is truly something to be proud of!
What hats are you ready to let go of to make room for that crown?
If you are ready to co-create, schedule a free 30 minute call with me. During the call, we will discuss your struggles around balancing life and media marketing, three tips on attracting more abundance via your instagram today, and how I can best support you.
Much Love + Bliss,
Jayde
Visionary Way
As a photographer who is brand new to an area, I have noticed many people ask, "what type of imagery do you shoot?" Then, when I answer with something to the tune of, "everything!" There is a sort of dissonance that occurs....
The quote that prompted this post:
"Don't ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive." -- Howard Thurman
Working on life around Thurman's quote right now through the process of building of my business. I have finally realized again, realized in a new light -- through a series of coffee shop rants, a temporary case of the mind spins, deeply felt emotions, a tug-of-war match with the soul, and the two sacred ears of my incredible partner -- that it is not about the genre for me! It is so exciting and liberating to begin to full-belly-breathe into the initial reason I pursued photography. It is something that cannot be classified into a subcategory or even three subcategories, as it is an overall vision that comes down to the simple question of:
Is the project uplifting and nourishing?
Uplifting and nourishing to the self, the earth, and the universe. I must be true to myself and breathe deep and ask my soul if there is resonation.
Ah, this melody sounds so sweet. A gentle mission that will allow for powerful expansion! I am beyond delighted to walk in the light of this statement from here on.
Visionary Way
Nourishing positive, mindful, universal expansion
Let Shine & Be Shine! Peace, my friends!